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Posted: Friday, February 9, 2018 12:11 AM

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The marketing coordinator will be responsible for developing and implementing strategic marketing plans for this growing mid-sized machinery manufacturing company. Responsibilities include web site management, content creation, print design, PPC and SEO program management and analysis. Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports. Prepares marketing reports by collecting, analyzing, and summarizing sales data.

This position involves the implementation and management of new and varied projects of all types, some experience with different mediums is necessary but we do not expect candidates to be experts in every facet of the duties in this description. An ability to learn new skills and implement them for the benefit of the company is necessary. The marketing coordinator will work with our Sr. Marketing Coordinator and report to the Sales and Marketing Manager.

Duties of the Marketing Coordinator Include:

Responsible for all types of marketing tasks large and small.
Will assist in the creation of marketing collateral that includes customer facing technical sheets, blog posts and web site copy.
Responsible for creating and implementing new web site iniatives, assisting in web site management and creating actionable recommendations based on web site data analysis.
Researching and reporting on emerging markets for our products and on our competitors in all markets.

Requirements of the Marketing Coordinator Role:

Must be motivated and able to work with minimal supervision
Graduate with previous experience in a similar marketing role
Confident and outgoing personality
Excellent attention to detail
Excellent writing skills
Ability to work on many projects simultaneously
Marketing Research
Understanding customer needs
Some travel required

Preferred Skills:

Bachelor’s Degree in Marketing or Advertising
Web site creation and management
Wordpress / Magento
Data analysis
Presentation Skills / Public speaking
Familiarity with Adobe design product suite

Contact Person: Raymond M. Fremont Jr.
Phone: 610 524 8950
Email Address: rmfjr@generalairproducts.com

• Location: Philadelphia

• Post ID: 60319127 philadelphia
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